Empowering Business Owners and Redefining the Accounting Industry with Heart and Expertise

Go Figure Accounting, led by Rachel Siegel, has been awarded the prestigious 2024 Profit First Professionals Firm of the Year. This recognition highlights Rachel’s commitment to both financial excellence and her clients’ success, making waves in the accounting industry by transforming businesses, one balanced ledger at a time.

“Rachel Siegel and Go Figure Accounting are the embodiment of Profit First at its best,” said Mike Michalowicz, author of Profit First and founder of Profit First Professionals. “Rachel’s dedication transforms her clients’ confidence, resilience, and long-term success. She doesn’t just use Profit First; she lives it, changing lives and businesses alike. That’s why Go Figure is our 2024 Firm of the Year.”

Go Figure Accounting’s award is a testament to Rachel Siegel’s holistic approach to business and finance. Whether advising clients or guiding her team, Rachel’s mission is clear: to ensure every individual and business she works with feels supported, empowered, and ready to tackle their next challenge.

Rachel isn’t just a numbers person—she’s a people person, too. With over 25 years of experience in both private and public accounting and a degree from Simmons College, Rachel has become an expert in financial consulting, especially for service-based industries like real estate, medical, and legal sectors. As one of fewer than 100 Profit First Mastery Certified accountants in the United States, Rachel’s firm brings a unique, personalized approach to accounting.

Under her leadership, Go Figure Accounting has thrived as a Profit First Mastery Certified firm, delivering customized, cash flow-focused strategies to clients across the country. Rachel is also the author of Profit First for Optometrists and the upcoming Profit First for Cybersecurity and Profit First for Managed Service Providers (MSPs), further cementing her reputation as a thought leader in financial strategy.

But Rachel’s success isn’t limited to spreadsheets and balance sheets. She believes in the power of balance—in business and in life. “Empowering people, not just their profits,” is her guiding principle, and she leads by example. When she’s not advising clients or developing cash flow systems, Rachel can be found cheering on her favorite sports teams, exploring new destinations, and spending quality time with her family.

Her dedication extends beyond client relationships. Rachel is committed to fostering confidence and growth in her almost all-female team, encouraging personal and professional development. Through office hours, mentorship programs, and leadership workshops, Rachel has created a culture at Go Figure where women in accounting, CPAs, and entrepreneurs are all empowered to excel.