An avid hiker and cybersecurity expert, Wynn Jones is as comfortable navigating rugged switchbacks as he is traversing the ever-shifting landscape of cybersecurity. As founder and president of Intouch Technology, a Managed Services Provider (MSP) with offices in Georgia and Florida, Jones brings more than 30 years of experience to an industry where staying ahead is not just a goal but a necessity.
From Simpler Times to Cyber Complexities
Jones founded Intouch in 1992, fresh out of Southern Polytechnic State University with a degree in software engineering. “There was no cybersecurity in the early 1990s, but now it is the most important thing any business does,” he says. Back then, technology management was straightforward. Today, it’s a relentless battle against increasingly sophisticated threats.
At its core, an MSP’s role is to prevent problems before they disrupt operations. “We try to understand our clients’ businesses so that we can help support everything they need to run their business effectively,” Jones explains. “We provide technology management and support, the Help Desk features, and then partner with them to understand what will help them leverage the technology in their business.”
For companies in acquisition mode, Intouch becomes a critical bridge. When a thriving business acquires another, the challenge lies in integrating systems, functions, and connectivity — everything necessary to align the new company with its parent organization.
“My favorite project involved a client buying a company in England,” Jones says. “We had to figure out all the pieces that would connect them back to the States, secure them, and have the systems mirror what was here in the States.”
Managing this infrastructure goes beyond just keeping things running. “We handle all the connectivity, servers, workstations, and mobile devices — keeping those devices secure, updated with security patches, and making sure they’re up and running 100% of the time,” Jones says. “So that the clients’ staff can do their jobs and not fumble around with tech issues.”
But today, that kind of seamless management is increasingly complicated by evolving cybersecurity threats.
The Expanding Threat Landscape
Cyber threats have evolved beyond simple file theft. “Now the end goal is to get into your computer, then someone else’s, and eventually your suppliers’ and customers’ systems,” Jones explains. The interconnected web of data means a breach in one area can ripple through entire ecosystems.
Ransomware attackers exploit this complexity. “They’ll lock all your data and say, ‘By the way, we’re also in your customers’ and suppliers’ systems. You don’t want them to find out you’re how we got to them,’” Jones says.
The regulatory landscape is catching up with these escalating threats. “Until recently, there were very few standards companies had to meet,” Jones says. Industries like finance, governed by the SEC or FINRA, and healthcare, bound by HIPAA, had strict requirements. But most businesses operated without those guardrails. Cyber insurance policies were based on a handful of general questions — until insurers started facing massive losses.
“Insurance companies have been losing their shirts over the past few years, so now they are clamping down and have very specific requirements,” Jones explains. “The National Institute of Standards and Technology (NIST) is one of the big security requirements that is coming out. Those regulations are being handed down by insurance companies and other industries, including the federal government.”
This tightening of standards coincides with the rise of artificial intelligence (AI) — a force that’s reshaping both attack strategies and defenses. “We’re figuring out AI on two fronts,” Jones says. Intouch uses AI to accelerate client support, learning from historical data to resolve issues faster. At the same time, they help clients harness AI for marketing and internal customer service, turning a potential threat into a powerful tool.
“There was no cybersecurity in the early 1990s, but now it is the most important thing any business does.”
Key Business Takeaways
Proactive Cybersecurity is Non-Negotiable: Preventative measures and constant monitoring are essential for business resilience.
Understand the Tech Landscape: Partner with IT providers who dive deep into your business operations.
Train Your Team: Human error is a major entry point for cyber threats. Regular training sharpens awareness.
Stay Compliant: Evolving standards like NIST aren’t optional — they’re vital for insurance and regulatory coverage.
Leverage AI Strategically: Use AI to speed up internal processes and enhance customer interactions, but stay vigilant against its misuse.
In cybersecurity, as in nature, survival belongs to those who adapt. And with leaders like Wynn Jones, businesses can not only survive but thrive.
Even with cutting-edge systems, human vigilance remains critical. Phishing scams have become eerily convincing. “It’s a landmine we need to be wary of these days,” Jones warns. Training teams to spot fake requests — especially financial ones like ACH transfers — is essential to closing the loop on security.
Jones’s journey, like his hikes, involves steep climbs and treacherous descents. But each challenge conquered, each threat neutralized, pushes Intouch and its clients to new heights — where the view is always worth it
Getting Down To Business
In the fast-moving world of cybersecurity and managed services, having a financial expert on your side is more crucial than ever. At Go Figure Accounting, we’ve seen firsthand how strategic financial management can strengthen a business’s security posture.
Financial Risk Assessment & Cost Management: Cybersecurity isn’t just a tech issue — it’s a financial one. We help businesses assess the true cost of security risks, from ransomware attacks to regulatory fines. By calculating the potential financial fallout of breaches that spread to suppliers or customers, we guide clients in making smart, proactive investments in their security infrastructure. Understanding these financial impacts empowers businesses to budget more effectively and avoid catastrophic losses.
Compliance & Audit Support: As compliance requirements grow more complex — with standards like NIST, SEC, and HIPAA — businesses need more than just IT expertise. We help companies organize their cybersecurity expenses, prepare for insurance audits, and track costs tied to compliance measures. This not only ensures businesses meet evolving regulations but also strengthens their financial position when negotiating insurance policies or presenting to stakeholders.
At Go Figure, we believe that financial clarity is a powerful tool for growth and protection. When businesses understand the financial side of cybersecurity, they’re better equipped to navigate challenges and seize new opportunities with confidence.
