Picture this: you’re the captain of your professional ship, setting sail into the vast sea of opportunities, armed with a compass of innovation and a map of potential partnerships.
Every day brings a new adventure, whether it’s forging strategic alliances, uncovering hidden market gems, or turning potential clients into long-term collaborators. The dynamic nature of the role keeps boredom at bay, and the ever-changing business landscape ensures that monotony never sets in.
The soundtrack to your sail is Jimmy Buffet, and your Captain is Wendy Reed, part-time Parrothead, full-time mom to 22-year-old Summer and 6-year-old Teacup Yorkie, Kylie.
Armed with a dazzling smile, a fun 5 o’clock somewhere mentality, and an arsenal of persuasive pitches, Wendy is a modern-day alchemist, turning leads into gold and handshakes into partnerships.
What is your official title at Go Figure?
Strategic Account Manager, or as Rachel likes to call me, “The Go Figure Cheerleader.”
What is the best part of your job?
Networking and meeting new people and business owners in our community. It is rewarding when I can establish friendships and then determine if there is a need for us to help their business grow and flourish. I am also super thankful for our Team at Go Figure Accounting. We are truly like a family and have a lot of fun!
What’s your favorite challenge to solve?
Every level of Candy Crush! I have been playing it since 2013. Ok, seriously, I’m a connector. When I discover a challenge, I always find a way to solve it by connecting people or businesses together.
What’s the biggest misconception about bookkeeping/accounting?
Almost every business owner is embarrassed by the lack of knowledge they have of their own bookkeeping and accounting. The biggest message I have for all of them is, “You are not alone!” That is why we are here.
Outside of work, how do you spend your time?
My favorite hobbies are photography, riding a beach cruiser bike for fun, and traveling. My favorite place of all time is Key West. I love the history of the island and would love to retire there one day. My entire house is decorated with Key West and Ernest Hemingway décor, so when I come home, I am surrounded by the feeling of vacation with peace and tranquility. It’s always 5 o’clock somewhere!
Current song on repeat?
Jimmy Buffet’s “Trying to Reason with Hurricane Season.”
