Restoration demands a creative eye, a patient heart, and hard-working hands. Michael Todd, a spirited and driven individual, embarked on his restoration journey as a therapeutic escape.
“I found myself taking on more and more projects, with no intention of selling my creations,” he says, “I started accumulating many pieces and rented a small floor space in Apopka. About two years later, my work was placed in the Adjectives Markets around Central Florida.” Michael explains that many of his pieces—ranging from tables and dressers to buffets and entertainment centers—are sourced from thrift shows up north, making their way down to Florida, where they await his skilled touch to breathe new life into them. These robust wooden furniture pieces undergo a transformation—they’re stripped, repainted, and adorned with new hardware, sometimes featuring glass or granite accent tops or drawers. Not only are they visually striking, but they also create a harmonious balance between timeless classics and modern aesthetics, reflecting the tastes and preferences we like to see today.
“The busier I became, the more honed in my craft I became,” Michael reflects. “When I started, I wasn’t overly concerned with the finer details; my focus was on the broader picture. I even received criticism from a fellow member of the restoration industry, who labeled my work as ‘crappy,’” he says with a chuckle. “But that criticism was a turning point for me—a catalyst for growth.” Instead of deterring him, constructive criticism challenged Michael to explore new techniques, experiment with different processes, and strive for consistent quality.
Today, Michael juggles around 80 pieces at a time, supplying six stores during the summer months, often with the assistance of his 16-year-old grandson. Once a piece is ready, it finds its way to one of the multiple stores or to a commissioned home. “While I could expand further, I always prioritize the quality of my products,” Michael explains. Selecting pieces strategically, he focuses on refurbishing items like dressers, chests, nightstands, and occasionally tables, considering the unique requirements of each store and customer. “I dedicate a significant amount of time to sourcing furniture, just as much as I spend on refurbishing,” Michael emphasizes. Evaluating factors like price, repurposing costs, material quality, and repair needs, he meticulously selects each piece with care. “I work diligently to ensure that I don’t have to inflate prices unnecessarily. If something is broken or doesn’t meet my standards, I know I can fix it. Unlike some high-end stores where a dresser might fetch over $1,000, I aim to keep my prices reasonable, typically under $400.”
For Michael, customer satisfaction is paramount. “Taking care of people is important to me. I want each customer to be pleased with their purchase; I want our reputation to grow because their experience is positive,” he explains. Pride radiates from Michael as he reflects on his journey. From the products he painstakingly creates to the relationships he fosters with customers and the legacy he leaves behind, Michael’s work is a testament to his passion and commitment. “My favorite moments are hearing from someone who purchased a piece from me years ago, still cherishing it as if it were brand new. I know I’ve succeeded, seeing my work bringing enduring joy to others.”
As Michael delved deeper into the world of restoration, he soon encountered the intricate maze of financial management. Balancing the demands of sourcing and restoring furniture pieces left him little time, and even less inclination, to tend to his own financial affairs. Enter: Rachel Siegel. “She had been my then-girlfriend’s accountant, and when I recognized my need for financial assistance, Rachel was introduced to me.”
“My favorite moments are hearing from someone who purchased a piece from me years ago, still cherishing it as if it were brand new. I know I’ve succeeded, seeing my work bringing enduring joy to others.”
With the support of Rachel and Go Figure’s expertise, Michael can focus on his craft while leaving the financial complexities in capable hands. Rachel’s counsel ensures that Michael can make informed decisions about his business, from forecasting earnings to managing expenses effectively. “Rachel’s assistance has been invaluable,” Michael affirms. “From understanding my costs to determining the value of my time and identifying where best to allocate my efforts, Rachel is the expert in all facets of business finance.”
With steadfast confidence, Michael entrusts Rachel to steer him in the right direction, particularly when it comes to navigating tax obligations and seizing opportunities for financial optimization. “She can see the bigger picture. While I may be focused on meeting deadlines, Rachel’s proactive approach ensures that I’m strategic in minimizing expenses and maximizing returns. Her insights this past year alone have saved me a considerable sum—that’s why you hire an expert.” Rachel’s impact extends far beyond financial management; she’s implemented streamlined processes that enhance Michael’s efficiency. “Navigating business expenses used to be a cumbersome task, sifting through receipts and distinguishing between personal and business transactions,” Michael recalls. “But with Rachel’s guidance, we’ve established a foolproof system, including a business debit card, which simplifies expense tracking. Now, I can focus on what matters most—my craft—knowing that my time is safeguarded.”
Michael’s admiration extends beyond Rachel to the entire Go Figure team, where a culture of excellence is evident in every interaction. “Every encounter, whether in person or over the phone, is marked by their warmth and professionalism,” he remarks. Michael attributes this culture to Rachel’s leadership, which inspires a sense of purpose and pride among team members. “Rachel is a leader who lights the way for her team. Even during the frenzied pace of tax season, their responsiveness never wavers. Whether it’s responding to emails promptly or addressing urgent concerns, Go Figure’s support is what sets them apart.”
With Go Figure, Michael has found more than just financial advisors; he’s found trusted partners dedicated to his success. As he continues to build his legacy through the restoration of lasting furniture pieces, Michael finds solace in knowing that his financial affairs are in capable hands, allowing him to pursue his passion with dedication.
As Elton John’s melodies provide a backdrop to his work, Michael Todd carefully breathes new life into forgotten furniture pieces. Like the legendary musician, Michael is a storyteller, tirelessly preserving the narratives woven into each piece he restores. With unwavering devotion, Michael ensures that everything—from his finances to his furniture and his relationships—remains “Still Standing”.
