As an entrepreneur, you put a great deal of thought into surrounding yourself with talented and dynamic people who add to the success of your business endeavors. The abilities and contributions of your team often determine the outcome of your project. Yet, there is one position often overlooked by the most ambitious and successful entrepreneurs. No, it isn’t you. It isn’t your VP or manager. It’s your “Beth.”
Beth can have any number of titles—office manager, executive assistant, client liaison, administrative coordinator, client relationship director—but technically she is your Success Coordinator.
Now, Beth is not someone who spends the day merely opening mail, pouring coffee, and answering the phone. Beth is someone who, if well placed, can enhance your productivity and brand ten-fold by compensating for weaknesses, enhancing professionalism, expanding productivity, and increasing the organization of your company.
Here are three main reasons why our business has a “Beth” and so should yours.
The Gatekeeping of Productivity
Beth plays a crucial role in ensuring that the office runs smoothly and efficiently. In fact, she is the first line of defense when optimizing workflow and maintaining organization. From screening calls and directing emails to coordinating deadlines and prioritizing tasks, Beth is adept at juggling multiple responsibilities with ease. She is skilled at anticipating needs, troubleshooting issues, and finding solutions to any problems that may arise.
Not only does she manage client expectations, but she also oversees internal staff, ensuring that important tasks are completed on time and that everything runs smoothly. Her dedication and attention to detail make her indispensable in keeping the business thriving.
The Ultimate Multitasker
Beth is the ultimate multitasker, capable of handling a wide range of responsibilities simultaneously. From updating calendars to answering phones and drafting emails, she effortlessly navigates through various tasks and deadlines. Her ability to prioritize and stay organized is essential in ensuring that all duties are completed efficiently.
Beth ensures that important tasks are completed on time and that everyone stays on track. She plays a critical role in setting reminders and coordinating meetings and appointments. By meticulously tracking deadlines and maintaining schedules, Beth ensures that no project falls behind and no meeting is missed.
The Glue that Holds the Team Together
Outside of all her incredible office strengths, Beth plays a vital role in fostering a sense of camaraderie within the office. She’s the go-to person for team members seeking guidance or assistance, and she serves as a valuable resource for information and support to team members and clients alike.
She’s fun and funny, and she’s skilled at building relationships with colleagues and clients alike. She creates a welcoming and inclusive environment, making everyone feel valued and appreciated. Plus, her positive attitude and ability to communicate effectively contribute to a harmonious work atmosphere where teamwork and cooperation thrive.
At Go Figure, we actually have a Beth. From the moment you step into our office, Beth is the warm smile that greets you, the hand that guides you, and the dependable presence that ensures everything runs like clockwork. But her role extends far beyond mere logistics and administrative tasks—Beth is the glue that holds our team together.
But what truly sets Beth apart is her innate ability to connect with people. Whether it’s forging strong relationships with clients or lending a compassionate ear to a colleague in need, Beth’s genuine kindness and empathy shine through in everything she does.
Here at Go Figure, we’re not just lucky to have a Beth—we’re downright grateful. She is the beating heart of our team, the secret ingredient to our success, and the steadfast ally we can always count on. So to all the entrepreneurs out there, take note: Everyone needs a Beth. Trust us, your business will thank you for it
